Video

I serve as the Creative Director and hands-on Producer for our monthly organic social shoots (Reels) for Going, Going, Gone! I am responsible for:

• Pre-Production: Developing detailed shot plans and managing the entire prep process.

• Art Direction: Leading a small team of designers to execute on-set styling and lighting.

• Production: Personally directing and capturing all adult, youth, and lay-down talent segments.

• Post-Production: Utilizing Photoshop expertise to enhance visuals, swap environments, and correct lighting, ensuring the content maintains a high-quality, non-store aesthetic while remaining fun and sporty.

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AMC Veterinary Clinic: Facility & Service Showcase

To provide transparency and build client trust, I spearheaded the production of a comprehensive "Behind the Scenes" facility tour for AMC Veterinary Clinic. The goal was to humanize the clinical environment by highlighting the dedicated staff and the diverse range of specialized services offered on-site.

This was my first type of project like this, I made this with very limited tools. However, it played for many years.

Strategic Execution:

• On-Site Production: I managed the full-day production schedule, capturing both high-quality photography and cinematic video of the clinic’s operations.

• Brand Longevity: I produced an evergreen video asset that served as the primary visual touchpoint in the clinic lobby for several years.

• Visual Storytelling: I focused on capturing the intersection of professional medical expertise and compassionate care to reassure clients during their visit.

• Multimedia Integration: The final project combined motion and still imagery to create a welcoming atmosphere for pet owners in the waiting area.

Impact: This project functioned as a cornerstone of the clinic’s internal marketing for years, effectively communicating the value of AMC’s services to every client who entered the building.

Veterinary Care: Adaptive Video Communication Series

During the COVID-19 pandemic, veterinary clinics faced a significant communication gap as clients were restricted from entering the building. To bridge this divide and maintain the personal connection essential to animal care, I was brought in to lead a strategic video initiative.

The Strategy:

• The loss of face-to-face interaction as a primary pain point for clients and developed a video series to replicate the intimacy of in-person consultations.

• I directed and produced a comprehensive library of content, including veterinarian introductions and educational segments on routine care. This was done very quickly with limited tools.

• I managed the recording and post-production for a variety of staff members, ensuring each video met professional standards while remaining approachable for pet owners.

• This series served as a vital touchpoint, allowing our veterinarians to discuss routine care items and maintain client trust despite physical distancing requirements.

This project demonstrated the power of video as a tool for empathy and clarity, transforming a challenging operational hurdle into a personalized digital experience.

Feel Good Fridays was a project from our PR director at Gun Lake Casino. Every week we featured donations, blood drives or any of the many philanthropy projects. I created a little intro video that opened up the segment.