Video

I serve as the Creative Director and hands-on Producer for our monthly organic social shoots (Reels) for Going, Going, Gone! I am responsible for:

• Pre-Production: Developing detailed shot plans and managing the entire prep process.

• Art Direction: Leading a small team of designers to execute on-set styling and lighting.

• Production: Personally directing and capturing all adult, youth, and lay-down talent segments.

• Post-Production: Utilizing Photoshop expertise to enhance visuals, swap environments, and correct lighting, ensuring the content maintains a high-quality, non-store aesthetic while remaining fun and sporty.

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One way to share what happens behind the scenes in a veterinary clinic is to have a tour video. We wanted to highlight the staff and the many services offered at AMC. I was welcomed to photograph and video the clinic one day. This video played in the clinic lobby for many years until there was a lot of turned over and was eventually retired. 

During Covid veterinary clients couldn't come into the building and most interactions where over the phone. I was brought in to create a serious of videos to showcase our veterinarians, talking about routine care items that are normally discussed about face-to-face. We recored many videos, vet introduction and routine care with a variety of the staff. This is one example of our routine care videos.  

Feel Good Fridays was a project from our PR director at Gun Lake Casino. Every week we featured donations, blood drives or any of the many philanthropy projects. I created a little intro video that opened up the segment.