My role: creative lead, I developed the concept, designed the assets, and brought the vision to life through animation.
In the fast-paced world of Instagram Stories, engagement is key. My design solution was the creation of a suite of custom, on-brand animated GIF stickers, available to the public via Giphy.
This project extended the brand's reach and visual identity directly into organic user content. Each time a follower or a new user applies a sticker to their own Story, it acts as a subtle, user-driven endorsement, generating impressions and dramatically increasing brand visibility beyond our own follower count. It positions the brand as current, fun, and shareable
I also included a reel of Instagram stickers in use. All the social units I captured and produced.
Tools: Photoshop, After Effects, Illustrator