Story Boarding (AI)

Brainstorming and story boarding using AI

Tools used: MidJourney

Below is an example of using AI for story boarding.

The ask was for a online video that emphasized the "experience" of being in a Dick's House of Sport (HoS): How do we get people to come into the store during the holiday season?

For context the HoS line of retails stores showcases a climbing wall, multi-use batting cage, indoor golf, ice rink, plus high end retail experience. These stores, similar to traditional Dick's Sporting Goods, are usually located in malls. There was no budget for the ideation and we were encouraged to use JJ Watt, our sometime celebrity spokesperson. *JJ Watt was in no way connected with this ideation*

Below are 3 ideas I conceived for the brainstorming process. I didn't use models for these story boards since it was a quick turn around.

IDEA 1. MOST WONDERFUL TIME OF THE YEAR

Showcase the experience at DICK’S House of Sport by showing a women's/young mom, arm's full from shopping for other people. Her journey begins in a holiday decorated shopping mall. She takes a time-out for herself and slays in the multi-use batting cage. The conclusion is the women walking out into the mall, a new baseball bat with her bags.

OPENING SCENE

•Women shopping in a holiday decorated mall, arms full of non-descript shopping bags, just crossed off the last gift of her list.

•Holiday music playing in the background

THE CALL TO ADVENTURE

•She looks up and see's a HoS entrance

CROSSING THE THRESHOLD

•Perusing the store

•She looks up and see's the multi-sport cage

THE REWARD

Cut to women in the batting cage with christmas decorations in the background. She is smiling and hitting ball after ball in holiday stress reducing fury, hit after hit with quick cuts. with the song Wonderful time of the year cover playing min 1:39 music crescendos: https://youtu.be/4pPpxsbqxR8

THE RETURN

•She Is seen walking out, composed, relaxed and happy and she had added a baseball bat to her bag’s, music we just heard fades to overhead mall PA, now you can hear her humming to the song

IDEA 2. JJ WATT as an ELF in "HOLIDAY SHOPPING TIMEOUT"

Take a timeout from holiday shopping with JJ Watts at House of Sport. A young couple is exhausted from shopping for holidays and in a boring store. Then, a holiday elf appears and swoops them into a holiday decorated HoS. The couple in a flirty energized way challenge each other to the rock wall. Afterward they are seen purusing the fully stocked store. The conclusion is the couple walking full of HoS shopping bags and a humorous moment at the rock wall with the Elf.

OPENING SCENE

•A spy shot of a young couple are standing in a dull mall store chatting about buying their kindergarten teachers daughter a holiday gift. Both are a little uninterested and bored,

•Holiday musak playing in the background.

JJ WATTS APPEARS

•In burst of holiday magic, JJ Watt Elf appears. He is wearing a green elf costume that is part referee. The couple are surprised and interested

JJ Watts blows his whistle and tells them it's time for a Holiday Shopping Timeout.

MAGICALLY TRANSFORM INTO A HOS

•JJ Watt Elf grab them by the shoulders in friendly playful way and they magically appear into a house of sport wide, clean, bright isles

•He walks them up to the rock wall

CUTE COUPLE

•The slightly competitive couple is cute and challenge each other

THE RACE

The couple can be seen climbing the Rock wall having fun hi-fiving at the top.

~can go on though rest of experiences .

SHOPPING

•They can be seen shopping the wide selections of HOS

CONCLUSION

•The couple can be seen walking out of HOS, lots of full DSG shopping bags in tow.

ENDING

•JJ Watt Elf is at the top of the climbing wall and hi-fives a random kid with a confused look on their face.

IDEA 3: JJ WATT as SANTA in "EVERY SANTA NEEDS A BREAK"

Reenergize your holiday spirit with a trip to HOS experiences. Remind parents who exhaust themselves as Santa every year to take a break themselves and have some time to themselves