Social Media

I love social media. I love how it evolves and changes, and new platforms emerge with new challenges. I have created organic and paid social for Facebook, Instagram, Vine, Tiktok, Spotify and Snapchat. Below is a small example of my recent organic and paid social.

My role at Dick's Sporting Goods is create shot plans, hire talent, shoot set up, capture and production of final reels for the organic placements. I feel lucky to be able to have a control of the organic social from ideation, videography and production.

Tools used: Photoshop, After Effects, Premiere Pro, CapCut

Organic Photoshoots

We shoot all of our organic social media locally at one of our larger stores once monthly.

I have a great team of 3 other graphic designers for our shoot day. We all have unique POV's and strength that create a diverse body of work.

My favorite reels are where we can make the end result look like it wasn't captured in a store. I aim to create a studio-like look as much as possible.

I really like organic social media; it's a great way to have mini story telling and experiment with film/photography.

I captured in the storage room at our shoot location retail store and placed on Midjourney backgrounds. Who knew a storage room would have such nice lighting. I really enjoy with our youth talent, they are so much fun and bring a fantatic energy to each shoot.

Paid Social Meta Carousel

We run paid social campaigns about 3-4 times a year at Going, Going, Gone! This is of our holiday paid social from 2025.

The brief was 1. Use red and 2. Look festive. Our branding uses a sporty"Scoreboard" dot graphic. To expand on this, I created a variety of holiday dot icons; snowflakes, tree's, and ornaments. A limited color palette of our branded greens and a bright holiday red. The result is bold, festive and fun. I experimented with non-templated carousels. This approach aims to keep each card fun, unique but still on brand. There is a lot of flexibility in each design to incorporate video and promo copy.

Home

Page updated

Google Sites

Report abuse