Logo & Website Launch Campaign

I was asked to create a new logo for UTS (Utility Technology Supply). Their services are underground and utility equipment, like pipes and hydrants. My concept for the logo was to be bold, masculine and clean. The logo is a representation of above ground (black) and below ground (red) services.

The new logo was unveiled at the same time as the new e-comm site was launched. I designed the campaign around the bold red, white and black colors with blueprint graphics as a background. 

Logo, web banner, social media, post card, counter mat, poster, sell sheets