Addy Winning School Projects

I always tell design students "Be brave, you are only in school once." School is a golden time where there are no brand guidelines and no shareholders or board members to get sign off. It's truly the time to push yourself away from safe. Below are my school projects that I'm particularly proud where I pushed myself. 

"Be Seen" 2020 Political Campaign

Let's go back to the political time of 2018 in the USA.The year 2018 in the United States was defined by an intensely polarized political atmosphere under the Donald Trump presidency, which culminated in the significant midterm elections, and was profoundly influenced by the growing power and public awareness of the #MeToo movement. 

The #MeToo movement, which had gained viral momentum in late 2017, fully permeated the political landscape in 2018, transforming how issues of sexual harassment and gender equality were discussed and acted upon. 2018 was deemed "Year of the Woman": The environment was widely characterized as the "Year of the Woman" or a "Pink Wave." A record number of women ran for, and were elected to, Congress and other offices. 

My question was "Why aren't there more women in elected office or CEO's and other position of influence?". The result is my awareness campaign, "2020 Be Seen" challenging young girls and women to see themselves in positions of influence and to highlight the disparity betwen men and women. Women make up more than 50% of the population yet (in 2018) made up 24% of elected officials and 6% of CEO's. Representation matters and getting women more visible is essential to inspiring the next generation of leaders.  I used imagery of women leaders from around Michigan (where I lived while in school). My target age group was women from teens to Millennial. To target women I used images of young Millennial women and challenge the viewer to reimagine the traditional "What a Senator looks like" mindset. 

Website, guerrilla art, social media.

Amy's "Get to the Good Part" Campaign

This project is an Addy winner.  This is a marketing campaign for Amy's Frozen Foods. We had to create a tagline; "Get to the Good Part" and slogan: "Tasty. Not Typical.", then build a campaign around those. I was very busy working full time and going to college for my BFA, so eating frozen meals was a regular occurrence. I have always loved Amy's and their commitment organic and vegan foods that taste amazing. My campagin focused on how you can have great food quickly so you can get on with your life, even if that's just relaxing with the dog.

Print, OOH, Social Media 

A1 Honor Your Food Rebrand Campaign

This is an Addy winner. I don't care what anyone says, I love A1 with meat. I know it can be controversial around the kitchen table, so perhaps that controversy is part of the ritual in my family. I wanted to convey the meal is the ritual; the conversation; the people; the preparation. I aimed to show the family-dinner dynamic hasn't really changed much and A1 has been there for generations.

Print, OOH, and Social Media